About Us
Our Mission

To encourage, challenge, and inspire you to reach the APEX of who you were meant to be and what you were designed to do.


About Amy Knowles
Life Coach
Owner, Apex Coaching Services

Amy Knowles has been helping people achieve their goals for over 15 years.  She is a Licensed Clinical Social Worker with a background working with individuals, couples, and groups to overcome difficulties in the areas of addiction, depression, stress, and relationships.  In 2005, Amy realized one of her own lifelong dreams when she opened Life Enrichment Center of Virginia, a respected and successful counseling practice.
In her counseling work, Amy has always believed that people are whole and capable, with their own unique set of strengths.  Rather than focusing on deficits, she adopts a personal growth model, which focuses instead on potential and possibility.  Because of these intrinsic values, it was a logical next step for Amy to exp
and into the rapidly-growing coaching field.  She received her training as a Life Coach at MentorCoach in Bethesda, Maryland in 2004 and has been coaching ever since.

Her clients have included small business owners, students, artists, and women in transition.  Some of her successes have been helping clients build more profitable businesses, achieve health and wellness goals, improve their relationships, and become more creative.  Amy's two areas of expertise are small business coaching and helping anyone achieve a balanced, more fulfilling life.

Amy's expertise has been featured in The Richmond Times-Dispatch, Style Weekly, Richmond Parents Monthly magazine, 50 Plus magazine, and Channel 8 News.  She was also host of the advice segment "Ask Amy" on Richmond radio station Mix 103.7.